JD Group is looking for an Apparel & Footwear Brand Marketing Executive to join the team in Bury.

The role of Branch Marketing Executive

Overview:

• Supporting the delivery of the marketing plans for the clothing and footwear partner brands
• Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels
• Supporting the development of the JD Outdoor content strategy

Objectives:

• Campaigns are delivered on time and within budget
• KPIS for content views and engagement are achieved

Key Responsibilities of the Brand Marketing Executive:

• Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans
• Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy
• Working with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plans
• Planning and attending shoots to create video content across all JD Outdoor channels
• Briefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brands
• Producing SEO-rich blog content and expert advice guides
• Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans
• Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channels
• Communicating campaigns & results

This role requires working alongside

• The Brand & Content Marketing Manager
• The content team
• Marketing team members
• Merchandisers and Buyers
• Online team
• Production Companies
• External Brands/Agencies
• Retail ops / store teams

What JD Group is looking for:

• An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
• Experience with blog-building tools such as WordPress
• Basic HTML skills.
• Video production skills – planning, scripting, administration, budgeting, etc.
• Experience in selling products through marketing and/or retail sales.
• Knowledge and understanding of what makes a good customer experience.
• Experience of social media and broader marketing.
• Experience of developing and managing content calendars.
• Ability to work collaboratively on projects with multiple stakeholders from across the business
• Ability to draw insights from analytic data
• Familiarity with Google Analytics is a plus
• A passion for the outdoors and outdoor products is a plus
• Phone videography skills is a plus