Digital at Primark

Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.

Are you a hands-on CRM Campaign Coordinator with specific Salesforce Marketing Cloud experience and a passion for CRM?

This role is vital in delivering our CRM programme and ensuring we put our best foot forward, working closely with functional teams across Primark.

As part of the Primark CRM Team, you’ll join a fast-paced, commercial environment, collaborating with key stakeholders across the business.

What the CRM Campaign Coordinator will do:

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Adapt and manage the centrally owned CRM channel calendar for assigned markets, ensuring alignment with local needs and the overall Brand/Content calendar.
• Drive CRM visibility across markets through stakeholder engagement, presentations, and implementation of CRM strategies.
• Own end-to-end campaign delivery, from conceptualisation and execution to QA, optimisation, and performance analysis.
• Maintain high-quality campaign processes, ensuring accuracy, timely execution, and up-to-date reporting on ongoing and completed campaigns.
• Collaborate closely with Content, Brand, and cross-functional teams to identify optimisation opportunities and gather business requirements with solution recommendations.
• Partner with external/internal stakeholders on accelerations, troubleshooting, and rollout of new functionalities.
• Thrive in a fast-paced environment with strong CRM expertise, stakeholder management, attention to detail, problem-solving ability, and a proactive, team-oriented mindset.

What the CRM Campaign Coordinator will bring

We want every person in our organisation to feel like they’re making a key contribution. Here are some of the experiences and skills you’ll need for the role:

• Strong working knowledge of Salesforce Marketing Cloud or comparable platforms (Braze, Marketo, HubSpot, Mailchimp, Adobe Campaign, Oracle CX, Emarsys, Klaviyo).
• Proven understanding of core CRM principles, with a solid technical aptitude.
• Demonstrated experience in developing and managing end-to-end email marketing campaigns.
• Strong track record of communicating strategies, KPIs, activity plans, and performance updates to senior stakeholders.
• Collaborative and open communication style, with the ability to build balanced relationships across teams.
• Experience with HTML/CSS is a plus
• Familiarity with ecommerce platforms or the retail industry is a plus

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

What You’ll Get 

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.

Let’s talk lifestyle: You will also get 27days of annual leave and bank holidays and you can also buy 5 more. Because primark is all about tailoring to you we offer tax saver ticket, fitness centre and a subsidised cafeteria.
 
About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.  
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.