LullaBellz is The UK's No. 1 online retailer and one-stop beauty destination for Premium Synthetic and Luxury Human Hair Extensions. We're a social-first brand built around transformation, empowerment and community. Our audience comes to us for hair inspiration, styling advice, relatable content and the latest beauty trends.

Our mission is to inspire confidence. As an IT-girl brand with a “you CAN sit with us” attitude, we combine best-friend energy with big-sister authority. Social media sits at the heart of everything we do, and we're looking for a creative Social Media Executive to help bring our brand to life.

The role of Social Media Executive

LuLullabelz has a hands-on role combining content creation, social media execution, and brand representation, and is seeking a confident, creative, social-media-engaged Social Media Executive to join the growing marketing team in Manchester.

The successful applicant will play a key role in bringing Lullabelz's social media strategy to life by creating and appearing in content, engaging with our community, and helping to drive Employee-Generated Content (EGC) across multiple social media platforms.

Suitable applicants will be comfortable appearing on camera, passionate about social trends, and excited to create content that entertains, inspires and drives engagement.

If you love beauty, fashion, TikTok and content creation, we'd love to hear from you!

What the Social Media Executive will be doing…

Content Creation (On-Camera):

• Create engaging short-form video content for TikTok and Instagram Reels
• Film, edit and publish content using tools such as CapCut, Premiere Pro and native platform editing tools
• Appear confidently on camera to showcase products, styling tips, tutorials and transformations. You must be comfortable with being the face of the brand!
• Develop content concepts aligned with trends, seasonal campaigns and product launches
• Create authentic employee-generated content (EGC) that feels native to each platform
• Collaborate with the wider marketing and creative teams to bring campaign ideas to life
• Stay ahead of social media trends, sounds and content formats

Social Media Execution:

• Support the day-to-day execution of multiple social media channels including TikTok and Instagram
• Plan, schedule and publish organic content
• Maintain a consistent posting calendar across key platforms
• Support product launches, promotional campaigns and key trading periods
• Monitor content performance and identify opportunities to improve engagement and reach
• Assist with community engagement and audience interaction

Performance & Insights:

• Track key social media metrics, including engagement, reach, views and audience growth
• Share content performance insights with the wider marketing team
• Help identify successful content formats and emerging opportunities

What Lullabellz is looking for…

Essential:

• Experience creating content for TikTok and Instagram
• Strong video filming and editing skills
• Experience using CapCut, Adobe Premiere Pro or similar editing software
• Confidence appearing on camera and representing a brand
• Excellent understanding of current social media trends and best practices
• Strong organisational skills and attention to detail
• A proactive and creative mindset
• Passion for beauty, fashion, lifestyle or consumer brands

Desirable:

• Experience managing brand social media accounts
• Understanding of social media analytics and reporting
• Experience working within beauty, fashion, retail or e-commerce

What success looks like for the Social Media Executive:

• Consistent delivery of high-quality, engaging social content
• Growth in audience engagement and content performance
• Successful support of product launches and brand campaigns
• Becoming a trusted and recognisable voice within the LullaBellz community

What Lullabellz offers:

• Hybrid working (3 days in our Manchester office, 2 days from home)
• Staff discount across our products
• Birthday Day off
• Opportunity to work for one of the UK's leading beauty brands
• Career development within a fast-growing e-commerce business
• A collaborative, creative and social-first working environment
• Team events, perks and wellbeing initiatives