About: British luxury eyewear brand Cutler and Gross, founded in 1969, creates sunglasses and optical frames with signature creativity and an excellent quality. Since its establishment in fashion’s halcyon days, Cutler and Gross has been synonymous with quintessential British style, creativity and craftsmanship. The brand produces the highest, quality frames, now made in Italy. A perfect blend of handcrafted heritage and bold design.
Cutler & Gross is looking for a meticulous, highly organised Social Media & Marketing Assistant with a strong creative eye and the ability to manage multiple priorities.
As part of the fast-paced team in London, the Social Media and Marketing Assistant will be responsible for supporting the execution of marketing initiatives, assisting with social media content creation, scheduling, and community management, and supporting partnerships.
Key Responsibilities of the Social Media & Marketing Assistant:
Support the development and execution of the organic and paid social media strategy across platforms including Instagram, Facebook, and LinkedIn.
Manage the daily social posting schedule, ensuring content is timely, on-brand, and aligned with product launches, campaigns, events, and key brand messaging.
Work with the team to create and curate high-quality, platform-optimised visual content, including ecommerce product photography, lifestyle imagery, Reels, motion graphics, and branded assets.
Work with the Brand Copy Editor to write engaging, design-led captions and copy.
Work with Marketing Manager and external performance marketing teams with developing and coordinating paid social campaigns, including targeting, creative testing, and optimisation.
Provide or adapt creative assets for performance-driven formats (e.g. Stories, video ads, carousels).
Support performance reporting by helping monitor paid performance with the Ecommerce and Marketing Manager and assist in reporting on KPIs such as CTR, conversions, and ROAS.
Actively manage community interactions by responding to comments, DMs, tags, and mentions in a timely and brand-aligned voice, alongside the Brand Copy Editor.
Build relationships with followers, creators, influencers, and brand advocates alongside the PR Manager, and support press request send-outs where required.
Identify and engage with UGC and relevant brand-aligned communities.
Track the performance of both organic and paid content, using insights to help optimise posting strategy, content types, and engagement tactics.
Assist in preparing weekly insights and monthly reports with key metrics, highlights, recommendations, and actionable ideas.
Provide day-to-day administrative support to the marketing team, including organising assets and updating content libraries.
What Cutler & Gross is looking for:
3 years’ experience in social media, marketing, or a relevant internship, preferably within fashion, beauty, or luxury lifestyle.
Proven ability to grow and engage audiences across social channels including Instagram, TikTok, Facebook, and LinkedIn
A portfolio or examples of social content created, either professionally, through freelance work, or personal projects, would be advantageous.
Skilled in tools like Canva, etc.
Experience with Meta Ads Manager and social analytics platforms, e.g. Hootsuite and Sprout.
Strong organisational skills and ability to manage a busy social calendar with precision and changing product dates.
Sophisticated aesthetic and understanding of luxury brand tone, voice, and audience.
Excellent communication skills, a proactive attitude, and a willingness to learn and develop within a fast-paced marketing team.
