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Digital Activation Assistant

Listing ID: 1706921

Digital Activation Assistant

Type of Position: Permanent Position
Company / Organisation / Artist Name: Frasers Group
Location: Derbyshire, East Midlands, UK
Hours: Full Time
Twitter Handle: @
Deadline: Ongoing
Ad Expires In: 1 month 1 week
About: Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.

We are now a collection of the world’s most iconic brands including Sports Direct, House of Fraser, Frasers, FLANNELS, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME. 

Why join us? 

Our vision - we are building the planet’s most admired and compelling brand ecosystem 

Our purpose - we are elevating the lives of the many with access to the world’s best brands and experiences 

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles: 

Own it and back yourself - Own the basics, own your role and own the result 

Think without limits - Think, think fast, think fearlessly 

Be relevant - Relevant to our people, our partners and the planet 

Are you ready to join the Fearless? 

Frasers Group has an exciting opportunity to join a successful, growing Digital Trading team working on established digital websites.  If you're passionate about digital trading, this is a fantastic opportunity to develop your trading, analytical, and commercial skills in a hands-on role at the heart of a fast-paced digital business.

Joining at a period of high performance and significant investment into digital, you will gain exposure to a wide range of trading activities, cross-functional teams and industry-leading platforms, contributing to the growth and performance of the Frasers Group Digital Team in Shirebrook.

Key Responsibilities of the Digital Activation Assistant:

  • Work within the Digital Trading Team to drive sales through the successful execution of campaigns, promotions and trading initiatives. 
  • Report on digital trading performance, highlighting key trends, risks and opportunities. 
  • Analyse best sellers, stock availability and trading performance to identify actions that optimise online sales and customer experience. 
  • Produce trading insights and performance analysis to support stakeholder discussions. 
  • Prioritise workflow in reaction to communications of upcoming campaigns, promotions and commercial priorities. 
  • Ensure products have the required content, attribution and merchandising to launch successfully online, working with relevant teams to resolve issues and maximise sales performance. 
  • Support delivering seasonal campaigns, promotional activity and site updates in line with the company trading calendar. 
  • Conduct regular site walks and analyse customer behaviour to identify opportunities to improve navigation, categorisation, product content and conversion. Build and maintain strong relationships with key stakeholders, ensuring alignment on trading priorities, launches and promotional activity. 
  • Participate in projects or carry out any other duties that may be outside the standard remit that will benefit the company. 

People Management:

  • Manage key internal and external stakeholders, utilising appropriate communication and people management methods.  
  • Be an active and positive contributor to the team, always willing to represent the digital  trading team and be prepared to go the extra mile.  

What Frasers Group is looking for:

  • Advanced Excel skills
  • Valid working rights for the EMEA countries   
  • Educated to A Level standard or equivalent
  • Strong communication skills and ability to interact with multiple teams  
  • Excellent attention to detail   
  • Ability to plan and organise own workload  
  • Education within a business/numeric related subject is a plus.  

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues: 

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.  

Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work. 

Fearless 1200 - Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. 

Employee Welfare 

Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free. 

Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support. 

What’s next? 

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.


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