About: Chopova Lowena juxtaposes folklore and sportswear with a concentration on sustainability and craft. Their anthropological approach to design is defined by observations and modernisation of traditional textiles, crafts and techniques. Using nuanced intersections between worlds and themes, they seamlessly collate references from Bulgarian folklore to 1980s rock climbing. They strive for their designs to honour these references, but also to create something completely hybrid. In accomplishing their aesthetic vision, they prioritise sustainability through the utilisation of recycled materials and deadstock textiles, often in the form of pillowcases and aprons. Their ethical dogma translates to their employment of skilled female artisans employed in Bulgaria. Through the cultivation of a community of seamstresses, they are able to create job opportunities for women passionate about rejuvenating cultural heritage through the preservation of traditional techniques.
Chopova Lowena is looking for an E-Commerce & Wholesale Coordinator to join our close-knit team in Hoxton, London.
Reporting directly to the Directors and Brand Manager, this Sales Coordinator is key to coordinating and synchronising our sales operations across all brand touchpoints—driving e-commerce growth, coordinating wholesale account lifecycles, and monitoring performance at our London flagship store.
This role requires a commercially minded, proactive candidate with at least 2 years of experience who can balance strategic digital growth with hands-on operational coordination.
If you are a pragmatic problem solver who thrives on taking ownership in a small, dynamic team, we’d love to hear from you.
Responsibilities of the E-Commerce & Wholesale Coordinator
E-Commerce & Digital Strategy (Primary Focus):
Drive Online Sales: Lead the day-to-day e-commerce strategy on Shopify, optimising user journeys, SEO, and CRO to maximise conversion rates and revenue goals.
Digital Merchandising & Trading: Oversee the digital calendar, product uploads, promotional campaigns, exclusive drops, and site visual merchandising.
Stock & Fulfilment Leadership: Oversee e-commerce inventory levels, stock syncs across channels, order fulfilment, and direct-to-consumer logistics.
Analytics & Growth: Analyse digital performance metrics regularly, preparing seasonal sell-through reports and presenting strategic insights to the leadership team.
Wholesale & B2B Operations:
Campaign Execution: Coordinate seasonal sales campaigns in Paris—managing showroom setups, appointment schedules, line sheets, order forms, and Open-to-Buy (OTB) tracking.
Account & Buyer Management: Lead wholesale appointments, present new collections, and build strong relationships with key retail accounts globally.
Order Lifecycle Ownership: Coordinate the full order lifecycle using Zedonk—issuing order confirmations, invoices, and packing lists while working closely with Finance on payment tracking.
Wholesale activations: Coordinate and execute brand in-store activations and installations with our wholesale partners. This includes staff training, incentives and exclusive products.
London Store & Omnichannel Alignment:
Retail Oversight: Monitor and analyse daily and weekly sales performance at the London store, delivering actionable insights to the Directors.
Office Liaison: Serve as the primary lead connecting the office and retail staff to ensure seamless stock replenishment and inventory alignment across Zedonk, Shopify, and POS.
Special Projects & Clienteling: Coordinate special retail initiatives, exclusive capsule drops, in-store events, and VIP clienteling strategies to deliver a unified brand experience online and offline.
What Chopova Lowena is looking for:
Experience: A minimum of 2 years of experience in fashion e-commerce and wholesale operations within an omnichannel environment.
Systems Expertise: Advanced proficiency in Shopify (and Shopify POS) alongside fashion ERP platforms (Zedonk is a plus).
Commercial Acumen: Strong analytical capability with a track record of interpreting sell-through data to drive commercial growth.
Leadership & Autonomy: A proactive self-starter who takes complete ownership of projects and thrives in a tight-knit team environment.
Operations & Logistics: Exceptional organisational and logistical skills with close attention to detail under fast-paced timelines.
