As Alexander Miro continues to expand its global presence, the business is seeking an experienced, highly connected PR & Brand Relations Manager to strengthen relationships across fashion, media, and the wider luxury industry and lead our press, influencer, and brand relations activity.

The successful applicant will bring an established network of luxury fashion editors, stylists, influencers and industry contacts, alongside a strong understanding of affiliate marketing and platforms such as ShopMy.

This is an exciting opportunity for a proactive, commercially minded, and exceptionally well-connected individual to join a growing independent luxury brand and play an integral role in shaping its visibility, positioning, and long-term development, requiring someone who can independently identify opportunities, nurture meaningful relationships, and translate brand visibility into measurable results.

What Alexander Miro is looking for:

• Minimum 5 years of relevant experience in PR, influencer relations or brand partnerships
• An established network of fashion editors, journalists, stylists, influencers and relevant industry contacts.
• Strong working knowledge of ShopMy, including creator discovery, gifting, affiliate linking and performance reporting.
• Demonstrable experience securing editorial coverage and building successful influencer partnerships.
• A sophisticated understanding of luxury brand positioning and the importance of thoughtful, selective brand associations.
• Excellent written and verbal communication skills, with the ability to represent the brand confidently and professionally.
• Highly organised, self-motivated and comfortable managing multiple relationships and projects independently.
• Commercial awareness, with an understanding of how PR, influencer marketing and affiliate activity contribute to brand growth.
• A proactive approach, with the confidence to initiate conversations, create opportunities and build relationships without constant direction.
• Naturally sociable, personable and confident in developing genuine industry relationships.
• Well-connected, resourceful and comfortable operating within the luxury fashion space.
• Creative and strategic, with an instinctive understanding of what makes a brand relevant and desirable.
• Discreet, polished and professional in representing the brand externally.
• Detail-oriented, reliable and exceptionally organised.
• Entrepreneurial in mindset, with the enthusiasm to contribute to a growing independent business.
• A genuine interest in fashion, culture, travel and the wider luxury landscape.
• Relevant experience in PR, influencer relations or brand partnerships within luxury fashion is a plus.

What Alexander Miro offers:

• A full-time position with the opportunity to play a meaningful role in the continued growth of an independent luxury fashion brand.
• Direct collaboration with the Founder and Brand Director.
• The freedom to bring forward ideas, establish new relationships and take ownership of your area.
• Exposure to international campaigns, collection launches, brand events and strategic partnerships.
• The opportunity to shape and develop the brand's global PR, influencer and partnership strategy.

Application

Apply with a CV and a cover letter outlining your suitability and interest.