Selfridges is looking for an Assistant Store Manager to join the team in London.

As CRM Assistant Manager, the successful applicant will be responsible for delivering and optimising Selfridges' email and app marketing strategy.  This will include working closely with Trade, Marketing, Creative and Analytics; you will deliver best-in-class email and app push campaigns, with the aim of increasing customer engagement across the CRM channels. 

Responsibilities of the Assistant CRM Manager:

• Responsible for the execution of the end-to-end email and app push campaigns for Selfridges CRM omnichannel strategy
• Liaise with trade, marketing, events and stores teams to highlight opportunities and brand support and ensure relevancy and time optimisation of the communication plan
• Assist the CRM manager in maintaining the email and app push campaign calendar, based on trade priorities and customer moments
• Work closely with CRM Analysts to identify appropriate campaign targeting and segmentation criteria
• Assist CRM Developers with briefs and timelines, making sure deadlines are met, and communications are delivered on time and correctly
• Liaise with the creative team to ensure communications are on brand and highlight areas of improvement to email templates and creative assets
• Develop and maintain the CRM automation programme across email and app push, by creating and launching new campaigns, as well as by optimising existing ones
• Create and maintain a test plan with the aim to constantly improve communication effectiveness based on a test-and-learn approach 
• Regular reporting on email and app performance for CRM and omnichannel customer engagement KPIs
• Assist the CRM team in optimising the communication strategy by exploring and testing new campaigns and channels, as well as by improving customer loyalty and CLTV

What Selfridges is looking for:

• Experience within CRM
• Flexible, highly organised and able to manage their time effectively whilst prioritising and completing deadlines.
• Strong analytical and communication skills with the ability to present complex data and reporting clearly to stakeholders across the business
• Experience of using CRM ESPs and App Platforms and advanced skills in Excel, PowerPoint and web analytical tools, e.g. Google Analytics
• Great attention to detail, proofreading, and ability to manage multiple tasks to a high level of quality in a fast-paced environment
• CRM experience within a retail context is a plus.